Delhi: Flite, the popular family fashion footwear brand from Relaxo Footwears, has unveiled its latest campaign, “Style Ka Naya Andaaz”, alongside the launch of its new Buckle Range — a collection designed to combine everyday comfort with modern style.
With consumers increasingly viewing footwear as an important part of personal expression rather than just a necessity, the new campaign highlights changing fashion preferences and encourages people to embrace styles that are effortless, versatile and contemporary.
The newly launched Buckle Range features both single-strap and dual-strap open footwear designs with adjustable buckle detailing, offering a blend of comfort, flexibility and fashionable appeal. The collection comes in a versatile palette of neutrals, earthy shades and soft pastel tones, making it easy to pair with everyday outfits.
Staying true to the brand’s comfort-focused identity, the range includes soft cushioned footbeds, lightweight construction and textured outsoles designed to provide ease throughout the day while maintaining a stylish look.
Speaking about the launch, Gaurav Kumaar Dua said that consumers today engage with footwear very differently, often using it as an extension of their personal style. He added that through the “Style Ka Naya Andaaz” campaign, the brand aims to encourage people to experiment with fashion while feeling comfortable and confident in their everyday choices.
According to the company, the Buckle Range reflects the growing demand for footwear that balances style with functionality and aligns with the evolving preferences of modern consumers.
The new collection is now available across Flite’s extensive retail network, exclusive brand outlets and leading e-commerce platforms across the country.
With the launch of the Buckle Range, Flite continues to strengthen its presence in the open footwear category by blending fashion-forward designs with everyday comfort for Indian consumers.
