Tag: millennials

Uttar Pradesh’s Mission 2027: Yogi Government’s Gen-Z Plan and the Politics of Youth

Arijit Bose
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Uttar Pradesh’s Mission 2027: Yogi Government’s Gen-Z Plan and the Politics of Youth Lucknow: As Uttar Pradesh moves towards the 2027 Assembly elections, the state’s political discourse is increasingly focusing on a demographic force that could play a decisive role at the ballot box: young voters.The Yogi Adityanath government is preparing an integrated youth policy aimed at addressing the aspirations of people between 16 and 35 years of age, including students, researchers, young professionals and entrepreneurs. The proposed policy, being described as a “Gen-Z Plan”, places employment, skill development, technology,…

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Millennials Migrate From Dating Apps to Matchmaking: A Market on the Rise

Arijit Bose
millennials, Gen Z, dating apps, matchmaking platforms, dating fatigue, modern relationships, Indian youth, marriage market, online dating decline, swipe culture, relationship trends, cultural values, social acceptance, digital matchmaking, privacy and security, divorce rates, remarriage, compatibility, traditional matchmaking, startup ecosystem, consumer behavior, urban India, relationship expectations, commitment, technology in relationships

“The business of finding the one is expanding at the intersection of culture, identity and fatigue-led quitting behaviours — from swipe-led strategies to matchmaking India’s most eligible singles”, writes Usha Kumari. The most eligible singles are tired of hearing ‘Let’s see where it goes,’ and they are making a choice to navigate their own journey of finding a partner. India is a young country, which also means it has the highest population of marriageable youth. In the mid-2010s, the country’s youth found the autonomy to choose their prospects in a…

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