“The business of finding the one is expanding at the intersection of culture, identity and fatigue-led quitting behaviours — from swipe-led strategies to matchmaking India’s most eligible singles”, writes Usha Kumari. The most eligible singles are tired of hearing ‘Let’s see where it goes,’ and they are making a choice to navigate their own journey of finding a partner. India is a young country, which also means it has the highest population of marriageable youth. In the mid-2010s, the country’s youth found the autonomy to choose their prospects in a…
Read MoreMillennials Migrate From Dating Apps to Matchmaking: A Market on the Rise
