Lucknow: Few industry veterans have witnessed the evolution of Indian entertainment as closely as Ashiesh Chaturvedi. From the era of iconic television classics like Buniyaad and Hum Log to today’s high-octane digital spectacles such as Dhurandhar, Chaturvedi has witnessed every major transformation in the business. Having worked across commercials, films, television and now the rapidly expanding vertical-format space, he believes the industry stands at a crucial crossroads. While optimistic about the future, Ashiesh is concerned about a growing lack of originality in content creation. According to him, fresh ideas are…
Read MoreTV Must Reinvent or Risk Irrelevance: Ashiesh Chaturvedi
