The experience was unlike anything conventional. He said, “It was fantastic! The interesting part was that it was a hybrid ad; most of the world around me was created using AI, while my look and expressions were real. As someone who loves both technology and entertainment, it felt like I was getting a glimpse into the future of advertising.”
Modelling, it turns out, is not a new chapter for him but a familiar one being revisited with fresh energy. He said, “Definitely! Modelling has always been a passion. During my engineering days, I participated in national-level fashion shows and loved every moment of it. The best part today is that AI allows me to continue pursuing that passion even while managing my pharmaceutical and entertainment businesses. I don’t have to be physically present on a set for long hours anymore!”
Still, modelling carries its own demands, and Ajinkya is clear-eyed about the gap between how it looks and what it actually requires. He said, “Let’s just say it looks easier than it actually is! A good photograph or advertisement is not just about looking good; it’s about conveying an emotion, attitude, or story in a single frame. Thankfully, being in front of the camera has always felt natural to me, so I genuinely enjoy it.”
And in the world of advertising, the ask is always urgent. Every second carries weight, and the HIVADO project was no exception. “In advertising, every second counts. You don’t have the luxury of a three-hour movie to build a character. For the HIVADO ad, our focus was a simple, confident look, a natural stay, and letting the audience feel the personality behind the brand. If people remember the feeling after the ad ends, the job is done,” Ajinkya ended.
