With a number of advertisements being made using AI, asked what is driving the growing use of AI in ad creation today, he said, “Three things—speed, scale, and imagination. Brands today want content faster than ever, across multiple platforms. AI allows us to create high-quality visuals at a fraction of the time and cost. But more importantly, it unlocks ideas that were earlier impossible to execute. That combination is what’s driving this shift.”
He shared that from ideation to execution and even post-production, AI is a part of the entire creative process. He added, “At Paparazzi Entertainment, we often start with AI right from the concept stage itself. It’s not just a tool we plug in later—it becomes part of the creative thinking process.”
Ajinkya, however, mentioned that human intervention is critical. He said, “AI doesn’t replace creativity—it enhances it. From scripting and visual direction to prompt design, editing, and storytelling—humans are shaping every decision. AI is executing, but the creative soul is still human.”
“AI expands possibilities — massively.
You can create worlds, emotions, and visual metaphors that were earlier restricted by budgets or logistics. At the same time, AI demands clarity. If your vision is weak, the output will be weak. So the limitation is not the technology; it’s the precision of the creator,” he added.
As for authenticity, Ajinkya believes it doesn’t come from the tool but from the intent and storytelling. He said, “Brands need to stay rooted in their core values, tone, and emotional connection. Even if the visuals are AI-generated, the feeling must be real and relatable. Consistency in messaging and a clear brand voice are key.”
He feels AI is becoming a standard tool in advertising and shared that in a few years, it will be as normal as using editing software. “The real difference will be in how creatively and strategically people use it because AI doesn’t replace ideas; it rewards the strong ones,” Ajinkya ended.
