Prayagraj: The grand spectacle of Mahakumbh has concluded with the final ritualistic dip, where a staggering 1.53 crore devotees participated in the last holy bath. While the spiritual and religious significance of Mahakumbh remains unparalleled, this year, social media played a major role in amplifying the event’s reach and making several individuals overnight sensations.
The Rise of Social Media Personalities
Mahakumbh 2025 witnessed the emergence of several viral figures whose unique personas and stories captivated audiences far and wide. Some of the most talked-about names include Harsha Richariya, IITian Baba, Monalisa, Akash Yadav, the ‘Tea Seller,’ and the ‘Chimta Baba.’ These individuals found themselves at the center of media attention, with their images, videos, and stories spreading rapidly across digital platforms.
IIT Baba: The Unconventional Sage
Among the most notable personalities was the enigmatic ‘IIT Baba.’ A former IIT graduate, he chose a path of renunciation and was seen delivering scientific explanations of spirituality to his followers. His blend of rational thought and devotion made him a social media sensation, with many hailing him as the bridge between modern education and age-old traditions.
Monalisa: The Viral Face of Mahakumbh
Another striking personality was ‘Monalisa,’ a woman whose resemblance to the famous Da Vinci painting earned her this moniker. She became an internet sensation after videos of her speaking about faith and devotion went viral, attracting widespread curiosity.
Akash Yadav and the Chai Wala Phenomenon
Akash Yadav, a tea seller at the Mahakumbh, found unexpected fame as visitors flocked to his stall, drawn by his unique storytelling and witty insights into daily life. Similarly, a ‘Chimta Baba,’ known for carrying large tongs as part of his spiritual practice, became a crowd favorite, drawing both intrigue and admiration.
A Platform for the Unheard
While Mahakumbh has always been a spiritual melting pot, social media has given an amplified voice to individuals who might otherwise have remained in the shadows. Many of these personalities have already been approached by filmmakers, TV show producers, and brands looking to capitalize on their newfound fame.
As the Mahakumbh ends, the influence of social media in shaping narratives and bringing unknown faces into the limelight has become more evident than ever. For some, this event has been a transformative experience, not just spiritually but also socially, as they transition from anonymity to widespread recognition.
