New Delhi: In a bid to make healthy eating simpler and more accessible in today’s fast-paced lifestyle, Nutrica, the lifestyle and wellness brand of BN Agritech, has launched its new range of peanut butter products aimed at promoting nutritious daily snacking.
With growing awareness around health and fitness, consumers are increasingly looking for convenient yet wholesome food options. Nutrica’s latest offering is positioned as an easy addition to everyday diets, enabling people to adopt healthier habits without compromising on taste.
Speaking on the launch, Sparsh Sachar, Director and Business Head (FMCG), said the brand aims to simplify healthy choices for consumers. “We want people to be able to choose healthier options effortlessly and make wellness a part of their daily routine,” he noted.
The Nutrica Peanut Butter range is available in two variants—crunchy and creamy—and is designed to cater to diverse taste preferences. Rich in protein and fiber, the product is made from 100 percent vegetarian ingredients and contains no artificial preservatives, ensuring a balance of nutrition and taste.
The company highlighted that the product is suitable for all age groups, making it a convenient addition to family diets. Whether as a breakfast spread or a quick snack, it offers versatility for modern households seeking healthier alternatives.
Currently, the peanut butter range is available across general trade stores in 14 cities, including Delhi, Mumbai, Pune, and Chandigarh. It is offered in multiple pack sizes—300 grams, 750 grams, and 900 grams—providing options for different consumption needs.
Nutrica has already established a presence in the wellness segment with products such as Nutrica B Honey and vitamin-enriched cooking oils. With the launch of its peanut butter range, the brand is further expanding its portfolio while reinforcing its commitment to promoting a healthier lifestyle.
Industry observers note that such product innovations reflect a broader shift in consumer behavior, where convenience and nutrition are becoming equally important. By offering an affordable and accessible healthy snacking option, Nutrica aims to tap into this growing demand and strengthen its position in the FMCG wellness market.
The launch marks another step in the brand’s journey to make everyday nutrition simple, enjoyable, and sustainable for Indian consumers.
