Lucknow: Freyr Energy, one of India’s foremost residential solar solutions providers, announced its strategic expansion across Uttar Pradesh with the launch of India’s first intelligent self-cleaning solar systems and next-generation hybrid solar solutions. These innovations aim to tackle the state’s persistent dust accumulation issues—which can reduce solar panel efficiency by up to 30%—alongside frequent power outages.
The company’s Intelligent Self-Cleaning Solar System employs advanced sensor-based technology and water-efficient cleaning mechanisms to automatically maintain optimal panel performance. This innovation, the first of its kind in India, can boost energy production by up to 5%, while reducing manual maintenance needs and cutting water consumption by 90% compared to traditional cleaning methods. With Uttar Pradesh experiencing some of the country’s highest dust levels, this technology transforms solar into a low-maintenance, reliable energy solution.
Alongside this, Freyr Energy’s next-generation Hybrid Solar Systems integrate on-grid connectivity with battery storage, ensuring uninterrupted power supply even during grid failures. The systems allow intelligent energy management, enabling users to store excess energy for peak demand periods, significantly lowering electricity bills and reducing dependence on the grid.
“Uttar Pradesh is a key market in India’s solar journey,” said Saurabh Marda, Co-Founder and Managing Director, Freyr Energy. “Our intelligent self-cleaning technology is a breakthrough for the state’s dusty environment. Combined with our hybrid solutions, we are not only addressing current challenges but also making solar adoption more efficient, profitable, and hassle-free. With payback periods of just 3-4 years and the highest government subsidies in the country, now is the perfect time for residents to invest in solar.”

The state offers combined central and state government subsidies of approximately INR 1 lakh—the highest in India—making solar adoption financially accessible. Consumers can expect a rapid return on investment, after which they can enjoy nearly free electricity for over two decades.
With more than 12,500 installations nationwide and over 120 MW of installed capacity, Freyr Energy is well-positioned to support Uttar Pradesh’s renewable energy goals and contribute to India’s target of achieving 500 GW of renewable capacity by 2030.
The company has already seen significant demand across its operational cities of Lucknow, Kanpur, Prayagraj, and Varanasi, driven by rising electricity costs, dust-related maintenance challenges, and Freyr Energy’s extensive after-sales support and flexible financing options.

