Gorakhpur:ICICI Prudential Life Insurance has announced the launch of ICICI Pru Signature Secure, a first-of-its-kind Unit Linked Insurance Plan (ULIP) in the Indian life insurance industry that combines a guaranteed maturity benefit, life cover, and tax-efficient returns within a single product.
The newly launched plan is a non-participating linked individual savings life insurance product designed for customers seeking guaranteed benefits along with the potential for wealth creation. The plan follows a simple structure—customers make a one-time investment, enjoy life insurance coverage throughout the policy term, and receive maturity benefits after five years.
A key feature of the product is that at maturity, policyholders receive either the fund value or the guaranteed maturity benefit, whichever is higher. This ensures a minimum assured return while also allowing customers to benefit from potential market-linked gains.
Explaining the offering, Vikas Gupta said that investors traditionally looking for guaranteed returns have relied on fixed deposits, bonds, and other fixed-income instruments. However, customers today are increasingly seeking solutions that combine guaranteed returns, financial protection, and tax-efficient wealth creation.
“ICICI Pru Signature Secure has been developed to address this evolving need. It combines the advantages of a ULIP with a built-in guaranteed maturity benefit and life cover, providing customers with a comprehensive long-term financial solution,” Gupta said.
The product offers a guaranteed maturity benefit of up to 140 percent of the initial premium. For example, a 45-year-old customer investing a single premium of ₹5 lakh can opt for a life cover of ₹6.25 lakh and receive a guaranteed maturity benefit of ₹7 lakh, subject to policy terms and conditions.
Another notable feature of the plan is that it carries zero premium allocation charges and zero policy administration charges, enabling a larger portion of the customer’s investment to remain invested and potentially generate returns.
The insurer stated that the plan has been designed to help customers focus on their long-term financial goals with greater confidence while ensuring financial security for their families through life insurance protection.
Highlighting the company’s service standards, ICICI Prudential Life Insurance reported a 99.3 percent claim settlement ratio in FY 2026, with an average claim settlement time of just 1.1 days. The company said these figures reflect its commitment to supporting customers and their families during difficult times.
Having served customers for more than 25 years, the insurer continues to focus on building a technology-driven and future-ready organization. The company aims to make insurance more accessible while creating long-term and sustainable value for policyholders and other stakeholders.
With the launch of ICICI Pru Signature Secure, the company is seeking to offer a unique combination of investment growth potential, guaranteed returns, tax efficiency, and life insurance protection in a single financial product.
