Noida | Godrej Properties marked an important milestone with the ceremonial handover of homes at Godrej South Estate, Okhla, through its signature initiative Shubh Aarambh. Moving beyond a conventional possession process, the event was curated as a meaningful celebration, welcoming homeowners into a community designed around wellness, sustainability, and modern urban living.
The thoughtfully planned ceremony reflected the philosophy behind Shubh Aarambh, which aims to transform a routine home handover into a moment of pride, joy, and auspicious beginnings. The occasion was further elevated by the presence of designer, fitness enthusiast, and actor Riddhima Kapoor Sahni, whose participation added warmth and a personal touch to the celebrations.
Located in South Delhi, Godrej South Estate has been conceptualised as a wellness-led residential enclave. The development features expansive green buffers, enhanced ventilation systems, and design elements focused on improving everyday comfort, health, and overall quality of life for residents.
Speaking at the event, Riddhima Kapoor Sahni praised the initiative, stating that Shubh Aarambh beautifully redefines the idea of a home handover by turning it into a celebratory and emotionally resonant experience. She highlighted the importance of wellness-driven design, particularly in a city like Delhi, and appreciated the project’s emphasis on advanced clean-air technologies such as Centrally Treated Fresh Air (CTFA) for indoor spaces and Mechanical Filter-less Fresh Air (MFFA) systems across open areas.
She noted that interacting with families stepping into their new homes underscored the sense of a community taking shape—one that values health, luxury, and mindful living. According to her, Godrej Properties’ approach reflects a deeper commitment to viewing homeownership as the beginning of a meaningful journey rather than a mere transaction.
Commenting on the occasion, Geetika Trehan, CEO – North Zone, Godrej Properties, said that Shubh Aarambh symbolises the start of a thoughtfully curated living experience. She emphasised that evolving homebuyer aspirations are redefining luxury, with wellness, air quality, open spaces, and everyday liveability now at the core of residential design.
Godrej South Estate stands out for its pioneering clean-air interventions, integrating CTFA and MFFA systems to enhance both indoor and outdoor air quality. These measures have delivered measurable improvements, reinforcing how conscious design choices can actively contribute to healthier urban living.
