Mumbai: Aanchal Khurana has had quite the television journey — from winning MTV Roadies 8 to memorable stints in Sapne Suhane Ladakpan Ke, Sarojini – Ek Nayi Pehal, Meri Saasu Maa, Santoshi Maa, Zindagi Ki Mehek, Tu Sooraj Main Saanjh Piyaji, and Bade Achhe Lagte Hain 2. Now currently seen in Tu Juliet Jatt Di, the actress is not one to mince words. In a recent conversation, she weighed in on one of the most discussed topics in the digital creator world right now — Instagram’s paid subscription feature.
When asked about her views on the growing trend of creators launching paid subscriptions, Aanchal shared. “I haven’t bought any paid subscriptions from any actor or creator yet. I’ll try buying one to see what they’re actually selling that makes people spend ₹200 or ₹250 to watch. They must be offering something interesting because, in my opinion, 99% of those subscribing to female profiles are men — it seems like everyone in India is perverted.”
She went on to say that she wants to experience the content firsthand before commenting further. “I want to see what they’re selling — whether it’s sexy or just pretty photos. I want to comment on this once I’ve actually subscribed, but I am certain that 99% of the people buying these are Indian men.”
On why more creators are moving towards this model, Aanchal had a pragmatic take: “If they’re earning money, it’s easy and profitable, so why not? These creators clearly have the talent to convince people to subscribe, which is a positive thing.”
However, the actress raised a pointed question about the kind of content that genuinely deserves to sit behind a paywall. “You’ll notice that these paid subscriptions usually don’t belong to any good journalists, politicians, or world news channels. They definitely belong to artists who are performing or providing — I don’t even know what — but it’s their way of making money.” She added with a hint of concern, “Why aren’t people subscribing to those doing legitimate, great work to move the country forward? No one is buying those — only the subscriptions for actors and dancers are being purchased.”
Despite her reservations about the nature of the content, Aanchal stopped short of calling the trend problematic. On the question of whether subscriptions are a viable and sustainable revenue stream for creators, she was clear: “Of course, if Instagram is paying you through subscriptions, it’s viable and sustainable. If an app has introduced a feature that allows you to earn money, that’s very good. It’s fine as long as it lasts, and there’s nothing wrong with it.”
