Lucknow : Global fashion powerhouse Juicy Couture, known for its glamorous and bold aesthetic, has officially launched its first exclusive brand store in India—and the city of Lucknow has earned the honour of hosting it.
Located at Phoenix Palassio Mall, the newly opened store offers a complete Juicy Couture experience to fashion enthusiasts, featuring its signature velour tracksuits, lingerie, handbags, hair accessories, luggage, and a curated range of lifestyle products designed for the fashion-forward Indian consumer.
The grand opening event featured a chic wine-and-cheese gathering along with a vibrant fashion show that brought together the city’s top fashion influencers, social media personalities, and local celebrities, adding a stylish flair to the launch.
Nabendu Chakravarty, Chief Operating Officer of Brand Concepts Ltd, expressed pride in bringing Juicy Couture to the culturally rich and fashion-conscious city of Lucknow. “This launch is part of our broader strategy to connect premium global brands with Indian customers. Lucknow, with its royal heritage and evolving fashion sensibilities, is a perfect starting point,” he said. Chakravarty also confirmed plans to open stores in other major Indian cities including Delhi, Bengaluru, and Mumbai soon.
Juicy Couture’s Indian debut follows high-profile collaborations with celebrities like Chitrangda Singh and Alanna Panday, as well as the recent Housefull 5 showcase, all of which helped build anticipation for the brand’s glamorous arrival.
The store launch is a joint effort between Brand Concepts Ltd and Authentic Brands Group, aiming to reshape India’s fashion and travel retail landscape through premium international offerings.
With this launch, Lucknow not only gains a global fashion landmark but also cements its growing reputation as a rising lifestyle and luxury destination.
