Lucknow: Leading Indian footwear manufacturer Liberty Shoes Limited has strengthened its retail presence with the grand opening of its 427th exclusive outlet, the Liberty Mega Exclusive Showroom, in Hazratganj, Lucknow. The launch marks a significant step in the company’s expansion strategy aimed at establishing large-format stores across major Indian cities.
The new showroom is designed to offer customers a comprehensive shopping experience, featuring Liberty’s entire portfolio of leading brands and the latest footwear collections under one roof.
Speaking at the inauguration, Raman Bansal, Chief Operating Officer of Liberty Group, described Lucknow as one of India’s fastest-growing urban centers and highlighted the city’s importance in the company’s growth plans.
“Lucknow is not only the capital of Uttar Pradesh but also one of the country’s most rapidly developing cities. We are proud and grateful for the trust and affection Liberty has received from consumers here. The opening of another exclusive showroom in the city holds special significance for us,” Bansal said.
He emphasized Liberty’s strong manufacturing capabilities and longstanding position in the Indian footwear industry. As a homegrown Indian brand, Liberty operates advanced manufacturing facilities in Karnal, Gharaunda, Libertypuram, Dehradun, Paonta Sahib, and Roorkee, collectively producing more than 50,000 pairs of footwear every day.
Bansal noted that Liberty currently has a nationwide network of more than 426 exclusive showrooms, 225 distributors, and over 10,000 multi-brand outlets, making it one of the largest footwear retail networks in the country.
Highlighting the company’s legacy, he recalled that Liberty had presented the nation’s first indigenous footwear to Mahatma Gandhi and said the company continues to champion Indian manufacturing through its “Mera Joota Hindustani” campaign. The initiative, launched during the 78th year of India’s Independence, encourages consumers to support and adopt indigenous products.
Representatives of Mahadev Enterprises, the local retail partner, expressed confidence in the brand’s appeal among Lucknow consumers.
“Customers in Lucknow consistently seek comfort, style, and value for money. Liberty successfully combines all these qualities, making it a preferred choice for men, women, and children alike. Whether for daily wear, office use, social occasions, or weddings, Liberty offers extensive options for the entire family under one roof,” a representative said.
Country Sales Head Ramnath Verma outlined the company’s future retail roadmap, stating that Liberty aims to establish 25 mega showrooms across India in the coming years. These stores will provide customers access to the company’s complete range of brands and newest collections in a single location.
Verma also highlighted several of Liberty’s flagship brands, including Coolers, Leap7X, Healers, Fortune, Senorita, AHA, and Prefect, which incorporate advanced comfort and durability technologies designed to meet evolving consumer expectations.
Company officials said Liberty’s growth strategy reflects its commitment to innovation, quality, and self-reliance. The opening of the Mega Exclusive Showroom in Lucknow further reinforces the brand’s position as a leading Indian footwear company that continues to evolve alongside the aspirations of modern consumers.
With its latest retail expansion, Liberty aims to provide an enhanced shopping experience while strengthening its connection with customers seeking a blend of style, comfort, durability, and affordability.
