Prayagraj: An exhibition of products made by self-help groups (SHGs), formed under the Uttar Pradesh State Rural Livelihood Mission, has become a key attraction at the ongoing Mahakumbh 2025. The initiative, organized under the directions of Deputy Chief Minister Keshav Prasad Maurya, showcases the exceptional craftsmanship and entrepreneurial spirit of rural women from across the state.
The exhibition features a wide range of locally crafted items that highlight the talent of rural women and the potential for sustainable livelihood generation. Visitors at the Mahakumbh have been showing great enthusiasm for these unique products, supporting the rural artisans by purchasing items that blend tradition with utility.
A Showcase of Rural Talent:
The exhibition, set up in Sector 01 of the Mahakumbh grounds, includes stalls displaying a variety of products made by SHG members from all districts of Uttar Pradesh. Each product reflects the rich cultural heritage and skills of the artisans. Key highlights include:
- Chitrakoot: Wooden toys
- Bhadohi: Carpets
- Amethi: Jewelry
- Sultanpur: Murabba (fruit preserves)
- Bijnor: Herbal tea
- Firozabad: Glassware
- Gautam Buddh Nagar: Khadi garments
- Gonda: Pickles and preserves
- Sonbhadra: Goat milk soap
- Deoria: Moonj grass products
- Fatehpur: Handmade bags
- Etah: Jewelry
- Barabanki: Chikankari embroidery
- Bulandshahr: Sanitary pads
- Varanasi: Incense sticks
- Azamgarh: Pottery
- Prayagraj: Pickles and millet-based biscuits, ice creams, and jute bags
Driving Rural Development and Employment:
The Uttar Pradesh State Rural Livelihood Mission has played a significant role in empowering rural women by facilitating income-generating activities through SHGs. This exhibition is a testament to their efforts, providing a platform for SHG members to showcase and sell their products directly to a broader audience.
Visitor Response:
The vibrant stalls have drawn significant attention from visitors, who are appreciating the quality, uniqueness, and cultural significance of the items. Many have been inspired to support the artisans by purchasing these handmade goods.
By fostering initiatives like this, the Uttar Pradesh government is not only promoting rural development and self-reliance but also creating new opportunities for employment and entrepreneurship. The exhibition at Mahakumbh 2025 has become a symbol of the state’s commitment to uplifting rural communities and preserving traditional crafts.
