By Anil Jaiswal
Mumbai: The game is changing — not just on the field but through technology. UK-based AI and Sports Tech company Kabuni, in collaboration with former Indian cricket captain Sourav Ganguly, has officially launched its cutting-edge AI Sports Training Platform in India. This innovative platform promises to bring personalized, real-time coaching to every player — from local talent to aspiring professionals — right on their smartphones.
With the help of machine learning and biomechanics, the Kabuni platform records a player’s movements during practice and instantly analyses them, offering detailed feedback on what’s right and where improvement is needed — just like a real coach would.
AI-Powered Personal Coaching for All
Kabuni aims to make professional-level coaching accessible to everyone, regardless of location or resources. The platform learns directly from the sport itself — drawing from decades of cricket data, player movements, and coaching insights — to deliver data-driven, personalized training through a mobile app or Kabuni’s smart device.
Every motion — whether it’s a cover drive or a bowling action — is analysed frame by frame, and corrective guidance is provided through video, photo, text, or voice feedback.
Sourav Ganguly: “Quality Coaching Should Be for Everyone”
Speaking at the launch, Sourav Ganguly, Global Brand Ambassador of Kabuni, said,
“Quality coaching helps children learn faster and better, while also keeping them healthy. Earlier, such advanced coaching was limited to professionals, but now it’s available to everyone.”
Empowering Every Player, Anywhere
Kabuni’s Co-founder and CFO Patrick Badenoch added,
“Whether you play on the streets, in a schoolyard, or at the nets — Kabuni gives every player the freedom to record their game, receive personalized feedback, and enjoy their own progress.”
Developed in partnership with Cambridge Design Partnership, a global leader in human performance and sports innovation, Kabuni ensures that its technology is precise, safe, and inclusive, catering to every level — from grassroots athletes to elite performers.
Expanding Beyond Cricket
While launching with cricket, Kabuni plans to extend its reach to tennis, golf, badminton, table tennis, and several other sports in the near future. The company’s broader vision is to create a multi-sport ecosystem that integrates performance, wellness, community participation, and everyday fitness.
Sourav Ganguly, fondly known as “Dada”, remarked,
“In India, cricket isn’t just a sport — it’s a religion. Kabuni is the world’s first digital ecosystem that captures real-world play through sport. It will make learning a part of playing and help every athlete discover their true potential.”
Building a Fitter, Stronger India
Kabuni’s Founder and CEO Nimesh Patel emphasized the platform’s alignment with India’s growing sports ambitions:
“With the Fit India Movement, the 2030 Commonwealth Games, and the 2036 Olympics on the horizon, India’s sporting future is bright. Kabuni is committed to inspiring one billion Indians to be more active, play more, and live healthier lives over the next decade.”
In a significant step toward community empowerment, Kabuni also announced that 1% of its total revenue generated in India will be dedicated to support grassroots sports initiatives across the country.
As India continues its journey toward becoming a global sports powerhouse, Kabuni’s AI-driven innovation could be the next big leap — making sure every player, no matter where they are, has a coach by their side.
