Lucknow | In a vibrant on-ground activation, Tommy Hilfiger Travel Gear brought its Lucknow Super Giants partnership to life with a special in-store appearance by players Avesh Khan, Matthew Breetzke, and Himmat Singh at Phoenix Palassio on Wednesday.
The visit marked a key moment in the brand’s association with LSG during the Indian Premier League 2026, where Tommy Hilfiger Travel Gear serves as the Official Travel Accessories Partner. Licensed in India by Brand Concepts Limited, the brand has equipped the squad with its Roava backpacks and Las Vegas luggage range, ensuring seamless and stylish travel throughout the tournament.
Blending Performance with Style
The collaboration reflects a shared ethos between the brand and the franchise—performance, mobility, and modern design. Tommy Hilfiger Travel Gear’s collection emphasizes durability, functionality, and global aesthetics, catering to the needs of athletes constantly on the move.
For Lucknow Super Giants, a team widely recognised for its youthful energy and competitive ambition, the partnership complements its identity both on and off the field.
Fans Engage with LSG Stars
The in-store appearance at Phoenix Palassio drew enthusiastic crowds, offering fans a chance to interact with their favourite players and experience the travel collection up close. The presence of Avesh Khan, Breetzke, and Himmat Singh added a personal touch to the collaboration, strengthening fan engagement in the city the franchise calls home.
Strengthening Brand Presence in India
This association underscores Tommy Hilfiger Travel Gear’s strategic push into India’s fast-growing sports and lifestyle segment. By aligning with one of the IPL’s most followed teams, the brand aims to expand its footprint during one of the country’s most high-energy sporting seasons.
As the IPL continues to captivate audiences nationwide, such partnerships highlight the growing synergy between sport, fashion, and lifestyle—bringing brands closer to fans through immersive, real-world experiences.
