Lucknow: Senco Gold & Diamonds has launched its festive campaign, ‘Tumse Hai Yeh Tyohar’, featuring brand ambassador Kiara Advani, ahead of Dhanteras. The jewellery retailer has also introduced its Shagun collection, offering traditional and contemporary designs across different styles and budgets.
With a legacy spanning more than 87 years and over 202 showrooms nationwide, the company aims to make festive jewellery shopping more accessible through its collections and special offers.
Speaking about the campaign, Joyita Sen, Director and Head of Marketing and Design at Senco Gold & Diamonds, said Dhanteras symbolises prosperity, new beginnings and the joy of bringing something valuable home. She said the company seeks to combine intricate craftsmanship, attractive designs and festive offers to make jewellery purchases memorable.
Suvankar Sen, Managing Director and CEO of Senco Gold & Diamonds, said gold purchases hold cultural significance during Diwali and Dhanteras, representing prosperity and long-term value. He also highlighted the growing interest in the company’s Flexi Advance Plan, which allows customers to book gold at the prevailing price, subject to the scheme’s terms and conditions.
The Shagun collection features yellow gold, diamond, antique and Polki jewellery, alongside lightweight and affordable 9-carat gold designs. Combining traditional craftsmanship with contemporary aesthetics, the collection is designed for different occasions and spending preferences, with pieces intended to be treasured and passed down through generations.
The company has also expanded its Everlite brand with modern everyday jewellery designs, naming actress Wamiqa Gabbi as its new brand ambassador. The collection includes 9-, 14- and 18-carat gold jewellery, as well as diamond pieces such as earrings, rings, pendants and bracelets. Priced between ₹10,000 and ₹50,000, the range targets women seeking lightweight jewellery suitable for workplaces, casual outings and festive occasions. The brand plans to introduce new designs and collections every month.
Dhanteras offers from Senco Gold & Diamonds
The company has announced several promotional benefits available from October 25 to November 8, 2026, at its showrooms across India. These include discounts of up to ₹14,000 on 10 grams of gold jewellery, up to 36% off diamond prices and zero deduction on old-gold exchanges.
Customers will also have an opportunity to participate in a lucky draw offering gold worth ₹1.20 crore and an iPhone 18 Pro, along with assured gifts on every purchase. An additional instant discount of up to ₹7,500 is available on purchases made using SBI credit cards, subject to applicable terms and conditions.
With jewellery prices starting at ₹20,000, the retailer aims to cater to a broad customer base during the festive and upcoming wedding seasons. The campaign brings together traditional festive sentiments, contemporary designs and promotional benefits to encourage customers to make jewellery a part of their celebrations.
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