New Delhi: In a significant push for homegrown technology, several Indian government ministers have recently endorsed Zoho products, urging citizens and businesses to adopt them. Zoho’s WhatsApp rival, Arattai, is also being promoted as part of this initiative.
Home Minister Amit Shah recently announced on X (formerly Twitter) that he has switched to Zoho Mail, sharing his new official email ID: amitshah.bjp@zohomail.in. He requested that future correspondence be sent via this ID and ended his post with, “Thank you for your kind attention to this matter”, a phrase currently popular among international leaders including former U.S. President Donald Trump.
Following Shah’s announcement, Zoho Workplace responded, thanking him and calling it “inspiring to see national leadership embrace Indian innovation.”
Zoho’s founder, Sridhar Vembu, also reacted, tagging Amit Shah and dedicating the moment to the engineers who have worked tirelessly over the past 20 years to build the company’s extensive product suite.
Headquartered in Bengaluru, Zoho offers over 45 products and services, ranging from business management tools to alternatives to Microsoft and Google software, including Word, PowerPoint, and more, often at more affordable prices for small businesses. Its homegrown messaging app Arattai has recently gained significant attention, adding to the company’s growing footprint.
Under Zoho Workplace, the company provides solutions for email, document editing, communication, and even recently launched POS machines with QR code and soundbox functionality—directly competing with Paytm and PhonePe systems in retail stores.
The move highlights the government’s continued efforts to boost indigenous tech adoption and demonstrates the growing role of Zoho as a comprehensive, cost-effective alternative to global software giants.
