Lucknow: Dabur India Limited, a leader in Ayurvedic and natural healthcare, has officially announced its ambitious “Hajmola Masti Ki Pathshala” campaign. This initiative is designed to educate school children on the critical importance of physical sports and entertainment, aligning with the fun and cheerful identity of the Hajmola brand. The campaign is currently being rolled out on a large scale across Uttar Pradesh and West Bengal.
Fun Games and Expert Sessions at Bal Nikunj Inter College
As part of the initiative, an event was hosted at the Mohibullapur branch of Bal Nikunj Inter College, featuring fun games aimed at encouraging students to overcome lethargy and embrace physical sports for better health. The program included a specialized session led by health and fitness expert Dr. R.C. Upreti, who informed hundreds of students about the various benefits of staying active. Key attendees included Dabur India’s Corporate Communication Manager Dinesh Kumar, School Manager H.N. Jaiswal, and Principal Bhagwati Bhandari.
Expanding the Reach to 2.5 Lakh Students
The “Masti Ki Pathshala” campaign is set to reach 550 schools across 20 major cities, with the goal of benefiting more than 2.5 lakh students. The program uses educational and entertaining activities to demonstrate how daily physical activity is essential for a child’s holistic development. These sessions focus on key health benefits, such as improving concentration, boosting metabolism, and maintaining healthy digestion.
Leadership on Promoting a Culture of Fitness
Sriram Padmanabhan, Marketing Director at Dabur India Limited, noted that the campaign aims to inspire children to return to outdoor play, which is vital for their physical health and digestion in an era where indoor time is increasing. Dr. R.C. Upreti added that physical activity is crucial for mental and emotional growth, helping to sharpen the mind, improve memory, and reduce stress caused by excessive screen time. Prabal Walia, Category Head of Healthcare OTC at Dabur, emphasized that the campaign represents a move toward holistic wellness, integrating fitness into daily education to ensure the younger generation grows up valuing a healthy body.
