Record sales worth ₹4.21 crore at Mati Kala Mahotsav highlight success of inclusive growth
By Manoj Srivastava
Lucknow |Uttar Pradesh’s economic transformation under Chief Minister Yogi Adityanath continues to draw national attention, with the “Yogi Model” ensuring that the benefits of development reach even the most marginalized sections of society. From the Tharu and Van Tangia communities to the Prajapati potters, many groups long neglected by previous governments are now becoming active contributors to the state’s growing economy.
This year’s Mati Kala Mahotsav (Clay Art Festival) became a testament to this inclusive progress, recording sales of ₹4.20 crore — a 27.7% increase from last year’s ₹3.29 crore. The success reflects the rising popularity and market potential of traditional crafts, empowered by government-led marketing and support initiatives.
The 10-day Mati Kala Mahotsav at Lucknow’s Khadi Bhawan (October 10–19, 2025) saw 56 stalls record ₹1.22 crore in sales. Regional fairs in Gorakhpur, Agra, Kanpur Dehat, and Moradabad contributed ₹78.84 lakh, while 70 district-level fairs added another ₹2.19 crore. In total, 691 stalls were set up, bringing artisans and buyers face-to-face without middlemen, ensuring fair prices for craftsmen.
The Uttar Pradesh Mati Kala Board has been central to this initiative, focusing on design development, marketing, and training to promote traditional pottery as a sustainable livelihood. Artisans now receive free access to clay from village ponds — a policy that has reduced production costs and boosted profits.
Ashok Kumar, Member of the Backward Classes Commission, described the initiative as “a revolutionary model of grassroots empowerment.” He added that similar programs will soon be launched for carpenters, blacksmiths, and barbers to bring their traditional skills into the mainstream.
According to Shishir, CEO of the UP Khadi and Village Industries Board, the government’s vision has created a direct market linkage between artisans and consumers, strengthening both income and brand value of local crafts. Plans are underway to expand these fairs to more districts, connecting Uttar Pradesh’s traditional artistry to national and global platforms.
The Mati Kala success story demonstrates how the Yogi government’s inclusive approach has turned neglected heritage industries into engines of growth — illuminating the lives of thousands who once lived in economic and social darkness.
