Mumbai: Indian cricketer Suryakumar Yadav unveiled the new logo and visual identity of Indian Garage at Sky City Mall in Borivali, Mumbai, on October 31, marking a fresh chapter for the Indian fashion brand.
The brand, which operates under TMRW House of Brands, has changed its name from ‘The Indian Garage Company’ to ‘Indian Garage’, accompanied by a refreshed logo, visual identity and repositioned brand philosophy.
The launch brought together the worlds of cricket, fashion and contemporary lifestyle, with Suryakumar Yadav serving as the face of the brand’s new identity. Known for his confident approach and distinctive playing style, the cricketer represents the brand’s emphasis on ambition, individuality and self-made success.
Speaking about the rebranding, Indian Garage founder Anant Tanted said the company had always focused on creating clothing for men who aspire to shape their own success stories. The new identity, he added, strengthens this philosophy and gives it a more distinctive expression.
Manish Singhai, Chief Growth Officer at TMRW, said Indian Garage had consistently catered to men striving to achieve something meaningful in life. The refreshed positioning celebrates the ‘everyday hero’—an ambitious individual with a global outlook and strong Indian roots.
He added that the new name, sharper visual identity and clearer positioning would help the brand enter its next phase of growth. He also described Suryakumar Yadav as an ideal representative of the brand’s values of hard work, confidence and achievement.
Tanu Prasad, CEO of Malls at Oberoi Realty, expressed delight at the brand’s new beginning at Sky City Mall, describing Indian Garage as an important part of the mall’s fashion portfolio.
The rebranding marks the company’s effort to strengthen its market positioning while connecting with a new generation of consumers through accessible, quality-driven men’s fashion.
https://www.youtube.com/watch?si=RtToJsBhYBatUrym&v=mOuYNSdhjHA&feature=youtu.be
