New Delhi: SBI Life Insurance has strengthened its commitment to Indian para sports by extending its partnership with the Paralympic Committee of India (PCI), reaffirming its support for the country’s para athletes as they prepare for major international competitions in 2026.
As part of the renewed association, SBI Life will serve as the Principal Partner of the Indian Paralympic contingent for the 2026 para sports season. The company has also been named the Official Life Insurance Partner for the Indian team competing at the Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026 in Aichi-Nagoya, Japan.
The partnership builds on SBI Life’s association with the Indian contingent during the Paris Paralympic Games 2024, reflecting its continued commitment to supporting athletes on and off the field. Beyond sponsorship, the company aims to amplify the inspiring stories of India’s para athletes, showcasing their resilience, determination and achievements to encourage wider public appreciation and inspire future generations.
Ravindra Sharma, Chief – Brand, Corporate Communication and CSR at SBI Life Insurance, said Indian para athletes continue to demonstrate that determination and perseverance can overcome every challenge. He noted that the company is proud to stand alongside these sportspersons as they pursue excellence on the global stage.
Paralympic Committee of India President Devendra Jhajharia welcomed the continued partnership, saying such collaborations provide athletes with greater confidence and support as they prepare for international competitions and strive to bring laurels to the country.
The renewed association is expected to contribute not only to the preparation of elite para athletes but also to the broader development of para sports in India by raising awareness, encouraging participation and inspiring emerging talent.
With major international events scheduled in 2026, the partnership underscores the growing importance of corporate support in strengthening India’s para sports ecosystem and enabling athletes to focus on delivering their best performances on the world stage.
