Opinion leaders to drive CM Yogi’s Mission 80 campaign

CM Yogi

Lucknow: Usually, during elections, political parties hold big rallies, road shows, rath yatras, padyatras and street meetings. In the era of social media, efforts are being made by political parties to sway public opinion in their favor by campaigning through online platforms also. Along with this, Uttar Pradesh is also witnessing a unique experiment in campaign in this Lok Sabha election. This campaign is to awaken the enlightened people. Intellectuals, also commonly called ‘opinion leaders’. This is the same group that has had the greatest ability to influence society’s behavior…

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