Lucknow, August 21, 2026: Marking World Senior Citizens Day, MAX@Home, the home healthcare arm of Max Healthcare, in association with Max Super Speciality Hospital, Lucknow, today announced the launch of the ‘MAX Comprehensive Elder Care Programme’. It is one of the first integrated, hospital-backed programmes in Lucknow designed to provide continuous and personalised healthcare for senior citizens in the comfort of their homes. The programme is open to all senior citizens residing in Lucknow and the surrounding areas who are seeking structured, comprehensive healthcare support at home.
India is witnessing one of the world’s fastest demographic transitions. The country’s elderly population is growing rapidly and is expected to account for nearly 15% of the total population by 2036, representing more than 230 million senior citizens. By 2050, more than one in five Indians is expected to be over 60, making India home to one of the world’s largest elderly populations.
As life expectancy increases, older adults are living with chronic conditions such as diabetes, hypertension, heart disease, arthritis and dementia, making regular medical supervision and preventive care increasingly important. At the same time, many young professionals from Lucknow live and work in other cities or abroad while their ageing parents continue to live independently at home, making it difficult to provide regular health support or respond quickly during emergencies.
Addressing this caregiving gap, the MAX Comprehensive Elder Care Programme, developed under the clinical guidance of Dr. Asit Kumar, Consultant – Geriatric and Internal Medicine, Max Super Speciality Hospital, Lucknow, brings hospital-backed medical expertise, clinical monitoring and home-based care to senior citizens, helping them live independently while giving families greater reassurance about their loved ones’ ongoing care.
The programme offers varied care packages, allowing families to choose the level of support based on their loved one’s healthcare needs. It brings together a multidisciplinary team under a single, coordinated care model. Services include comprehensive geriatric assessment at home, virtual geriatrician consultations, nursing care, physiotherapy sessions, virtual nutrition and psychological counselling, vital monitoring at home, wellness calls by a dedicated care manager, full body blood checkups, 24×7 virtual emergency support, ambulance coordination, and personalised care planning.
Mr. Vikram Verma, Executive Vice President & Business Head, MAX@Home, said, “With India’s ageing population and changing family structures, there is a growing need for organised and dependable healthcare solutions that extend beyond the hospital setting. Through the MAX Comprehensive Elder Care Programme, we are strengthening the continuum of care by bringing together clinical expertise, technology and personalised home-based services under one integrated model. This initiative reflects Max Healthcare’s commitment to expanding access to quality healthcare and creating more connected, patient-centric care pathways that support seniors and their families at every stage of their healthcare journey.”
Speaking on the launch, Dr. Asit Kumar, Consultant – Geriatric and Internal Medicine, Max Super Speciality Hospital, Lucknow, said, “As our population ages, healthcare must evolve to address the unique needs of older adults. Many senior citizens today live with multiple chronic conditions that require continuous monitoring and coordinated care. Through this MAX Comprehensive Elder Care Programme, we aim to bring hospital-backed medical support into seniors’ homes, helping them maintain their independence, dignity and quality of life, while giving families greater peace of mind.”
The programme is available for enrolment from August 21, 2026. Families can enrol by calling the 24×7 MAX@Home Helpline at 8744 888 888, visiting the MAX@Home Help Desk at Max Super Speciality Hospital, Lucknow, or speaking with a treating consultant or physician at the hospital. Following enrolment, every senior citizen undergoes a clinical assessment and receives a personalised care plan.
The MAX Comprehensive Elder Care Programme is part of Max@Home’s continued efforts to strengthen integrated healthcare delivery and extend specialised medical expertise beyond the hospital environment. Through initiatives that combine clinical excellence with accessible and personalised care, Max Healthcare remains committed to supporting patients across different stages of their healthcare journey and enabling better health outcomes through timely, coordinated care.
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