Lucknow: As the festival of Holi approaches, the celebratory spirit has taken over the nation. On March 14, 2025, Holi will be observed across the country with great enthusiasm. Markets are bustling with activity, as people are busy purchasing Holi essentials. Among the trending items this year are ‘Yogi Pichkari’ and ‘Modi Mask,’ which are witnessing significant demand.
High Festive Spirit in Burhanpur
The fervor of Holi is at its peak in Burhanpur, Madhya Pradesh. The markets in Burhanpur are filled with enthusiastic buyers, and the standout products this year include pichkaris featuring the image of Uttar Pradesh Chief Minister Yogi Adityanath and masks of Prime Minister Narendra Modi. Additionally, water guns with the slogan ‘Yogi Hai to Mumkin Hai’ have become highly popular.
Modi Craze Among Youth and Children
Shopkeepers report an overwhelming demand for pichkaris and masks featuring PM Modi’s image. Customers say they are drawn to Modi-themed Holi items due to their admiration for his policies and developmental work, particularly the grand construction of the Ram Temple in Ayodhya. The popularity of Modi-themed items is evident among children and young buyers, who are keen on celebrating the festival with Modi-faced masks and water guns.
Modi’s Hammer: A New Festive Sensation
Apart from Modi masks, another trending item in the markets is the Modi Hammer, featuring the Prime Minister’s image. Some shopkeepers believe this trend is linked to the BJP’s electoral success in the Lok Sabha and Delhi Assembly elections. They claim that Modi’s hammer has now become a hit in Holi celebrations as well.
Due to the soaring demand, markets are facing a shortage of these Modi-themed Holi products. Vendors state that customers visiting their stores are specifically asking for Modi pichkaris and masks. The stock is selling out fast, making these items the highlight of this year’s Holi festival.
