Jaipur: Timely insurance decisions can provide families with financial protection while also creating a stronger foundation for long-term financial goals. In Rajasthan, awareness around term insurance, long-term savings and retirement planning is also growing steadily.
Amid this rising demand, ICICI Prudential Life Insurance reported a 96.7% year-on-year growth in its term insurance business in Rajasthan during the first quarter of financial year 2027, highlighting increasing demand for financial protection in the state.
As of March 31, 2026, the company had covered 1,047,053 customers in Rajasthan, with a total sum assured of ₹1,15,160 crore and assets under management (AUM) of ₹11,117 crore in the state. Over the past seven years, the insurer said it has paid ₹3,558 crore in benefits and ₹1,367 crore in death claims to customers in Rajasthan.
Amish Banker, Chief Distribution Officer, ICICI Prudential Life Insurance Company Limited, said Rajasthan remains an important market for the company, with strong growth being witnessed across urban centres and emerging markets. He said customers are increasingly prioritising financial protection, long-term savings and retirement planning.
The company is also focusing on technology-led initiatives to simplify customer services. During the first quarter of FY2027, around 54% of savings policies were issued on the same day, while nearly 58% of insurance policies were issued through digital KYC. About 97% of services were made available through self-help or digital channels, according to the company.
ICICI Prudential Life currently has a network of 23 branches, 13,969 advisors, 6,827 partner branches and 5,436 specified persons across Rajasthan.
The company plans to further expand its reach in the state through additional branch expansion and the appointment of more advisors, with the aim of making insurance and related financial services more accessible to customers across Rajasthan.
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