– Ather Rizta records sales of 3 lakh units across India within two years of its launch; resonates well with customers in Uttar Pradesh
Lucknow – Ather Energy Ltd. (ATHERENERG), one of India’s leading electric two-wheeler manufacturers, announced its stellar performance in Uttar Pradesh for the fiscal year 2025-26. Highlighting its position as an growing EV player in the state, the company registered a massive 163% growth in retail sales, jumping from 3,624 units in FY’25 to 9,541 units in FY’26 as per Vahan data.
The rapid adoption of the Rizta is a testament to its resonance with Indian households. As per Vahan data, Rizta reached the 1 lakh unit sales mark within just 11 months of its launch and accelerated even further to cross the 3 lakh unit milestone in the following 12 months, driven by relentless consumer demand. This momentum has fundamentally shifted Ather’s sales mix. As per Vahan data, in FY ’26 Rizta accounted for a strong 76% of Ather’s total sales volumes, proving its status as the preferred choice for the modern commuter.
Ravneet Singh Phokela, Chief Business Officer, Ather Energy said “Uttar Pradesh has emerged as a key market in growth strategy and we are looking to aggressively expand our presence in the current fiscal. During the last financial year we expanded our retail footprint from 14 outlets to 36 outlets in 30 cities in Uttar Pradesh. We are very happy to note that our scooter Rizta has done extremely well in the state and has resonated well with the family scooter buyers. We will also have a new scooter coming up later based on the EL01 platform that was showcased during the Ather Community Day last year, which we believe will drive strong volumes in Uttar Pradesh”
Families have pivoted toward the Rizta due to its purposeful design that prioritizes daily utility and safety. With the largest seat in its segment, a spacious floorboard, and a combined 56 litres of storage (including a 34-litre under-seat compartment and a 22-litre frunk), it addresses the practical needs of a multi-member household. Beyond space, the integration of premium technology such as SkidControl™, theft and tow alerts, and the Atherstack 7 touchscreen interface on its Rizta Z model has successfully introduced a high-tech EV lifestyle to value-conscious buyers.
Ather also continues to enhance the ownership experience through consistent software updates. In
September 2025, Ather rolled out a touchscreen interface via an over-the-air (OTA) update through its proprietary Atherstack 7. This backward-compatible upgrade was made available to all existing Rizta Z customers, contributing to an improved user experience and positive word-of-mouth.
Ather Energy Limited is a pioneer in the Indian electric two-wheeler (“E2W”) market (CRISIL Report). Founded in 2013 by Tarun Mehta and Swapnil Jain, Ather designs and manufactures high-performance electric scooters. Ather launched its first electric scooter in 2018. Its current E2W portfolio consists of two distinct product lines: the Ather 450 series, focused on performance-oriented customers, and the Ather Rizta, a convenience-first family scooter line launched in 2024. Together, these product lines offer a total of 9 variants. Ather was the first two-wheeler OEM in India to establish a dedicated fast charging network, the Ather Grid, which is designed and built in India. Today, Ather operates the widest 2W fast charging network in the country as of March 31, 2026. With a strong emphasis on R&D and innovation, as of March 31, 2026, Ather holds 326 registered trademarks, 271 registered designs, and 52 registered patents, along with pending applications for 120 trademarks, 40 designs, and 591 patents globally.
