Jaipur: AI+ Smartphone has announced price revisions of up to ₹2,000 on select devices in its smartphone portfolio, with the new prices coming into effect immediately. The company attributed the move to sustained increases in component and input costs across the smartphone industry.
The smartphone market is currently facing growing cost pressures, particularly due to higher prices of essential components such as memory, along with increased manufacturing, logistics and other operational expenses. These rising costs are affecting devices across multiple price segments, creating a challenge for manufacturers to balance affordability with product quality and customer experience.
AI+ Smartphone said it had absorbed a significant portion of the increased costs in an effort to limit the impact on customers. However, with cost pressures continuing, the company has decided to implement a measured price revision on selected models.
Commenting on the move, Madhav Sheth, CEO of AI+ Smartphone and Founder of NxtQuantum Shift Technologies, said the company remained committed to delivering technology and value to Indian consumers while building a sustainable business.
“We have absorbed a significant portion of the increased costs, but it has now become necessary to make strategic adjustments to pricing. One thing remains clear—we will continue to keep technology accessible to customers and deliver strong value across our product portfolio,” Sheth said.
The company said the revised pricing reflects the changing cost structure across the smartphone industry and is aimed at maintaining a balance between product pricing, user experience and long-term value.
Despite the price revisions, AI+ Smartphone said it would continue to focus on delivering competitive features and value across its devices. The company added that it would closely monitor developments in the market and supply chain to ensure its smartphones remain competitively positioned for Indian consumers.
Revised AI+ Smartphone Prices
| Model | Variant | Old Price | New Price |
|---|---|---|---|
| AI+ Pulse 2 | 4GB + 64GB | ₹9,999 | ₹10,999 |
| AI+ Pulse 2 | 4GB + 128GB | ₹10,999 | ₹11,499 |
| AI+ Pulse 2 | 6GB + 128GB | ₹11,999 | ₹11,999 |
| AI+ Nova 2 5G | 4GB + 64GB | ₹12,999 | ₹13,999 |
| AI+ Nova 2 5G | 4GB + 128GB | ₹13,999 | ₹14,999 |
| AI+ Nova 2 5G | 6GB + 128GB | ₹14,999 | ₹15,999 |
| AI+ Nova 2 Neo 5G | 4GB + 64GB | ₹13,999 | ₹14,999 |
| AI+ Nova 2 Neo 5G | 4GB + 128GB | ₹14,999 | ₹15,999 |
| AI+ Nova 2 Neo 5G | 6GB + 128GB | ₹15,999 | ₹16,999 |
| AI+ Nova 2 Pro 5G | 6GB + 128GB | ₹15,999 | ₹17,999 |
| AI+ Nova 2 Pro 5G | 8GB + 128GB | ₹17,999 | ₹19,999 |
| AI+ Nova 2 Ultra 5G | 6GB + 128GB | ₹18,999 | ₹20,999 |
| AI+ Nova 2 Ultra 5G | 8GB + 128GB | ₹20,999 | ₹22,999 |
The revisions mean that several AI+ models, particularly the Nova 2 series, will now be priced ₹1,000–₹2,000 higher, while the 6GB + 128GB variant of the Pulse 2 remains unchanged at ₹11,999.
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