New Delhi: As smartphone buyers increasingly look beyond specifications to evaluate real-world performance and user experience, AI+ Smartphones has launched two new devices under its Nova series — the Nova 2 Neo 5G and Nova 2 Pro 5G. The company says the new lineup has been designed to cater to a wide spectrum of users, ranging from first-time smartphone buyers to content creators and professionals.
The launch was presented through a unique event titled “India’s Got Nova,” featuring comedian Samay Raina and technology expert Rajiv Makhni. Rather than simply highlighting specifications, the event focused on demonstrating and testing the smartphones’ capabilities in real-world scenarios.
Speaking on the occasion, Madhav Sheth, CEO of AI+ Smartphones and founder of NxtQuantum Shift Technologies, said that modern consumers have diverse requirements when choosing a smartphone. According to him, while some users are purchasing their first smartphone, others are seeking enhanced performance and advanced features, prompting the company to develop the Nova series with a broader range of customer needs in mind.
A key highlight of the launch was the company’s Open Review Program. Under the initiative, technology reviewers, content creators, and journalists were given access to the smartphones before their official launch. The objective was to allow independent users to test the devices and share unbiased feedback with potential customers, promoting greater transparency in the purchasing process.
The Nova 2 Neo 5G has been positioned as an affordable option for consumers looking for a capable smartphone within a budget. Meanwhile, the Nova 2 Pro 5G targets users seeking higher performance for gaming, video consumption, multitasking, and content creation.
With the launch of the Nova series, AI+ Smartphones aims to provide consumers with more choices across different price segments while encouraging informed purchasing decisions through authentic user reviews and hands-on evaluations.
