Canara Robeco Asset Management Company Limited (“Canara Robeco AMC”) takes ‘Nivesh Bus Yatra’ to Uttar Pradeshto educate Investors

Canara Robeco AMC’s investor education bus will visit through various cities in Uttar Pradesh to educate investors about mutual funds and conclude the activity in Meerut.

Lucknow: Canara Robeco Asset Management Company Limited (Investment Manager to Canara Robeco Mutual Fund), India’s second-oldest Mutual Fund, is set to launch the ‘Nivesh Bus Yatra’ in Uttar Pradeshwith the objective of educating investors and spreading awareness about mutual fund investments.

The initiative aims to promote financial literacy and enhance awareness about the mutual fund investing among residents across Uttar Pradesh. The bus will begin its journey in Lucknow, followed by Kanpur, Varanasi, Prayagraj, Agra, and Meerut,connecting with communities across prominent locations across the city.

“In today’s evolving financial landscape, knowledge is as powerful as understanding. An informed investor not only makes better decisions for themselves but also contribute to a stronger financial ecosystem. We are committed to making investment knowledge simple, accessible and actionable,” said  Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC. “TheNivesh Bus Yatraaimsto bring financial education directly to communities. Having already reached states like Kerala, Punjab, West Bengal, Tamil Nadu, Karnataka, Rajasthan, Telangana, Andhra Pradesh, Odisha, Assam, Maharashtra, Goa, Himachal Pradesh,Jammu, Madhya Pradesh, we are now taking it to Uttar Pradesh to engage with residents in across multiple cities, simplify investing concepts, dispel common myths, and promote long-term financial planning.”

The Nivesh Bus Yatra will connect with residents across various location in the state, offering simplified information on investments. Through interactive sessions and digital resources, the initiative seeks to make investment concepts more accessible and explain the benefits of financial decision-making.

“We are committed to empowering investors by making financial knowledge practical and accessible. This Nivesh Bus Yatra is an extension of our commitment to the ground, engaging communities directly and meeting investors in their own environments,” said Gaurav Goyal, Chief Business Officer, Canara Robeco AMC. “By engaging directly, we aim to provide practical guidance, address common misconceptions, and encourage a long-term investment mindset among investors.”

The initiative reflects Canara Robeco AMC’s commitment to promoting financial inclusion and empowering investors with greater awareness of mutual fund investing in underserved regions.

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