Mumbai : India’s leading and socially committed diamond enterprise, Hari Krishna Group, has announced the 10th edition of the Kisna Diamond Marathon – Swachh Bharat Run, to be held on December 28, 2025. For the first time ever, the marathon will be conducted simultaneously across 100 Indian cities, marking a new milestone in nationwide social fitness movements. Powered by the vast retail network of Kisna Diamond & Gold Jewellery, the event is poised to become one of the largest community-driven fitness and cleanliness initiatives in India.
Over the past nine years, the Kisna Diamond Marathon has inspired more than 36,000 runners to champion the cause of a cleaner and healthier India. The initiative is entirely philanthropic — with 100% of registration proceeds dedicated to Swachh Bharat Abhiyan projects, including sanitation, cleanliness drives, and community health development.
This year’s edition, themed around “Clean Spirit, Clean Environment, Clean Purpose,” will not only promote physical fitness but also foster social awareness and civic responsibility. Participants across the 100 cities will receive official marathon kits, including a T-shirt, cap, bib number, finisher’s medal, goodie bag, and on-site refreshments.
The main event in Mumbai will be hosted at the Bharat Diamond Bourse (BKC), where thousands of participants are expected to take part in a grand celebration of unity, health, and environmental consciousness.
Speaking on the occasion, Mr. Ghanshyam Dholakia, Founder and Managing Director of Kisna Diamond & Gold Jewellery, said,
“The Kisna Diamond Marathon is not just a race — it’s a people’s movement. For the past nine years, thousands have joined hands with us to support the Swachh Bharat Mission. The 10th edition is historic, as we bring together 100 cities on one day to reaffirm our shared commitment to health, humanity, and hygiene. Our vision is to build a cleaner and brighter India with a clean spirit, clean environment, and clean intent.”
The Kisna Diamond Marathon is a flagship initiative of the Hari Krishna Group, organized by the Hari Krishna Charitable Trust, which has been instrumental in driving large-scale environmental and social welfare programs. The trust has already developed and rejuvenated over 160 ponds, planted more than 3.6 million trees, and implemented extensive water conservation and sustainability projects. All of its initiatives are aligned with the United Nations Sustainable Development Goals (UN SDGs), aiming to create lasting, positive impact in society.
As the 10th edition of this iconic event approaches, it stands not merely as a fitness celebration but as a national movement — a unifying call for every Indian to contribute towards a cleaner, healthier, and empowered nation. The Kisna Diamond Marathon 2025 will serve as a symbol of solidarity, environmental consciousness, and collective strength, shining as a true reflection of India’s enduring spirit and its stride towards a brighter, cleaner future.
Those wishing to participate can register by visiting their nearest Kisna Diamond store.
