Anil Bedag
Mumbai : In an era of rapidly evolving digital payments, CheQ and AU Small Finance Bank have set a new benchmark with the launch of India’s first co-branded LED credit card. This innovative card lights up with an in-built LED during tap-to-pay transactions, offering instant visual confirmation by drawing power from the NFC field of POS terminals—without the need for a battery.
The card not only makes payments more interactive but also simplifies rewards by integrating them into a unified ecosystem, ensuring a seamless and valuable user experience. Applications for the card will open on the CheQ app starting April 28, 2026.
Aditya Soni, Founder and CEO of CheQ, said, “We have reimagined the credit card not just as a payment tool, but as a smart, reward-driven experience.”
Sanjay Agarwal, MD and CEO of AU Small Finance Bank, added, “This partnership represents a perfect blend of innovation and value for the new-age customer.”
With LED technology and a simplified rewards system, the card signals a new direction for the future of digital credit in India.
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