Agra: Expanding its footprint in the wellness-focused FMCG space, Nutrica, a lifestyle and wellness brand by BN Agritech, has entered the honey segment with the launch of its new product line, “Nutrica Bee Honey.” The range is now available across general trade stores in Delhi-NCR and Mumbai.
The launch comes at a time when health-conscious living is becoming a key priority for consumers. Known for its function-first cooking oils, Nutrica aims to extend its wellness promise into the superfood category with honey—a staple in Indian households for centuries. The newly introduced range is designed to support energy, fitness, and immunity needs of modern consumers.
The Nutrica Bee Honey portfolio includes three variants:
- Pro-Energy Multifloral Honey: Sourced from diverse floral nectars, rich in antioxidants and nutrients, aimed at sustaining daily energy levels.
- Pro-Fitness Lemon Infused Honey: Combines the natural sweetness of honey with lemon, supporting digestion, metabolism, and weight management.
- Pro-Immunity Tulsi Infused Honey: Enriched with the medicinal properties of tulsi, helping strengthen immunity and provide relief from seasonal ailments like cold and cough.
The company stated that all variants are free from artificial preservatives and added sugar. The honey is sourced from regions rich in natural vegetation and undergoes stringent quality checks to ensure purity and consistency.
Speaking on the launch, Sparsh Sachar, Director and Business Head (FMCG) at Nutrica, said the product is not just an addition to the portfolio but reflects the brand’s philosophy of blending tradition with modern wellness needs. “Our honey range offers a clean and natural alternative aligned with evolving consumer lifestyles,” he noted.
Founded by Anubhav Agarwal, BN Agritech has been focused on delivering high-quality, affordable products that promote healthier living. The launch of Nutrica Bee Honey further strengthens the brand’s function-first portfolio, which already includes vitamin-enriched cooking oils.
With competitive pricing and a focus on accessibility, Nutrica aims to bring premium-quality honey to a wider range of Indian households while expanding its presence in the natural and functional foods segment.
