Usha Kumari “The world’s largest jewellery trading market has zero marketplace of its industry” writes Usha Kumari, a seasoned Brand Marketing Professional Lucknow: India is witnessing an immense rise of jewellery brands and customers are more invested than ever. What was once a traditional practice is now democratised as e-commerce’s next product revolution. The jewellery market is rapidly gaining mammoth momentum, evolving into a diverse portfolio of precious gemstones, metals and timeless craftsmanship. The national market is expected to reach $146 billion by 2030, according to various industry reports. Online…
Read MoreShining Industry, Missing Link: India’s Jewellery Paradox
