Lucknow: Summer celebrations got a vibrant new twist at Phoenix Palassio as the mall unveiled its immersive seasonal décor experience, Candy City, under the “Holidayland” campaign in the presence of Bollywood actor Adah Sharma.
The launch transformed the mall into a colourful candy-inspired wonderland filled with interactive attractions, playful installations and family-friendly activities. Visitors, especially children and families, gathered in large numbers to explore the lively setup featuring music, games and immersive photo zones designed to capture the joy of the summer season.
The décor includes oversized candy-themed installations, vibrant walkways and specially curated activity corners spread across the venue. Attractions such as the Candy Pit, Human Claw Setup and Candy Path Hop Game quickly became crowd favourites. Guests also enjoyed experiences like the Melting Mirror AR Photo Booth and Sprinkle Storm Booth, where visitors created selfies, GIFs and short-form videos using interactive effects and augmented reality features.
Other highlights of the activation include the Candy Toss Game, Candy Batak Challenge, Mini Golf, Spin the Wheel activities and life-size popsicle and donut-themed installations. The visually striking Candy Land Canopy and themed candy carts further added to the festive atmosphere.
One of the biggest attractions of the evening was the oversized Human Claw Machine experience, where children participated inside a giant claw setup while families gathered around capturing videos and cheering them on. The Candy Pool and Ball Pit zones also witnessed enthusiastic participation throughout the launch event.
The mall has introduced several interactive experiences for children and families, including the Sprinkle Hunt activity, where participants search for hidden sprinkle balls and golden tokens within a colourful play area. The Sprinkle Storm Booth recreates a swirling candy-sprinkle effect inside a transparent themed enclosure, creating a visually engaging experience.
Adding a digital touch, the AR Candy Land Filter Zone allows visitors to create customised candy-themed photos and videos using augmented reality technology. Meanwhile, the Candy Path Hop Game challenges participants to jump across candy-shaped tiles while avoiding designated “chocolate” zones.
Speaking during the launch, Sanjeev Sarin, Retail Director (North), Phoenix Mills, said the idea behind Candy City was to create a joyful and memorable summer destination where families and children could spend quality time together and create lasting memories.
The Holidayland – Candy City activation will continue throughout the summer season at Phoenix Palassio, offering visitors a wide range of games, themed experiences and entertainment activities.
