Mumbai: India’s trusted footwear brand Paragon Footwear has announced a special cashback offer on its women’s footwear collection, alongside a renewed push toward fashion-forward designs. The initiative aims to enhance customer engagement while making its modern, stylish range more accessible to women across the country.
Under the newly introduced offer, customers will receive a guaranteed instant cashback of ₹30 through a simple QR-code-based process. Each product tag features a scratch-enabled QR code that can be scanned to access a dedicated cashback page. Customers can then enter a voucher code along with basic details to instantly redeem the cashback. The seamless process is designed to offer both convenience and added value, while encouraging shoppers to explore Paragon’s evolving women-centric designs.
The women’s collection has been developed with a clear focus on evolving fashion preferences, targeting consumers who seek a balance of comfort, durability, and contemporary style. The range reflects Paragon’s strategy to move beyond utility footwear and cater to women who prioritize design variety and trend-driven choices for everyday wear as well as special occasions.
Currently, women’s footwear contributes around 15–20% to the company’s overall sales. Paragon aims to significantly expand this share to 40% over the next three years, strengthening its position in the women’s fashion footwear segment.
Speaking on the initiative, Sachin Joseph, Executive Vice President – Marketing and IT at Paragon Footwear, said the women’s category remains a key strategic focus for the brand. He emphasized that the company is strengthening its portfolio with designs that combine style, comfort, and everyday functionality.
He added that the cashback initiative has been launched to increase accessibility and encourage more customers to explore Paragon’s expanding range of modern styles across different occasions. The long-term vision, he noted, is to bring fashion-forward footwear to a wider base of women across diverse markets.
With a diverse multi-category portfolio, Paragon continues to focus on design innovation, comfort, and quality, reinforcing its brand identity. The company expects the women’s segment to play a pivotal role in driving future growth and strengthening its market presence.
