Mumbai: JioStar, the official broadcast and digital partner for the Indian Premier League, has unveiled its campaign for the 2026 season titled ‘Ek Hoke Dekh’. The initiative urges fans across the country to unite and celebrate cricket together, reinforcing the league’s unmatched cultural impact.
The high-energy campaign film features prominent cricketers including Ruturaj Gaikwad, Shreyas Iyer, Krunal Pandya, Tilak Varma, and Mohammed Siraj. Conceptualised by ZeroFifty and produced by Jamic Films, the film blends storytelling with a vibrant soundtrack to highlight the unifying spirit of the IPL.
Set against the backdrop of a tea shop disagreement over identity, the narrative takes a compelling turn as the cricketers step in to reshape the conversation. Through their journeys in the IPL, the film emphasises that belonging transcends geography and is instead defined by shared passion and team loyalty. It concludes with rival fans coming together, echoing the campaign’s central message of unity.
Speaking about the campaign, Siddharth Sharma, Head of Content (Sports) at JioStar, said the IPL has evolved into a powerful social phenomenon over its 18 seasons. He noted that the tournament brings together India’s diverse communities, dissolving boundaries and fostering collective celebration.
Sharing his thoughts, Ruturaj Gaikwad, captain of Chennai Super Kings, highlighted how players are embraced by fans beyond their native regions. He remarked that the IPL uniquely unites people, and the campaign effectively captures this sentiment.
Shriram Iyer, Co-founder of ZeroFifty, described ‘Ek Hoke Dekh’ as a “clarion call” that reflects the IPL’s paradox—fueling team rivalries while simultaneously bringing fans together in celebration of the sport.
With the 19th season set to feature a mix of emerging talents, established stars, and legends, the IPL 2026 promises another thrilling chapter. Fans can catch all the action live on JioHotstar and the Star Sports Network.
