Lucknow, 8th March:
Celebrating women, confidence, and self-expression, Shilpa Shinde brought the campaign live spotlighting everyday heroes This Women’s Day, &TV transformed the simple act of taking a selfie into a powerful celebration of individuality, confidence, and self-expression with its signature initiative, Selfie Lo. Shine Karo. Star Ban Jaao! More than a celebration, this initiative reflected the channel’s commitment to empowering women by giving them visibility and a platform to shine, while encouraging them to express their confidence and individuality.
The initiative featured a specially curated &TV mirror installation, crowned with symbolism and messages like #Women&Creator, #Women&Achiever, #Women&Dreamer and #Women&Believer. Each selfie clicked at the installation became a statement—a reflection of self-confidence and personal pride. By participating in tagging &TV, women became part of a larger narrative that celebrates self-recognition, visibility, and expression.
Shilpa Shinde, beloved as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0, joined the campaign on 8th March at Lucknow’s Lulu Mall, engaging with participants and reinforcing the initiative’s purpose. Select women interacted with her, capturing empowering moments that turned everyday selfies into star experiences.
Reflecting on the campaign, Shilpa Shinde said, “It’s incredible to see a selfie—something so simple—become a tool for women to express themselves and celebrate their individuality. &TV’s initiative is all about visibility, confidence, and embracing who we are. I am proud to be part of a campaign that truly empowers women to shine in their own way.”
Kaveri Das, Chief Channel Officer, &TV and Business Head – Hindi, Z5, added, “Women form the heart of &TV’s audience, and their voices deserve recognition. With ‘Selfie Lo. Shine Karo. Star Ban Jaao!’, we wanted to create a meaningful platform where women could celebrate themselves confidently. A selfie becomes more than just a picture; it becomes a moment of visibility, recognition, and empowerment. Through this initiative, we are not just celebrating Women’s Day; we are giving women an opportunity to shine on their own terms.”
The initiative successfully reinforced the channel’s commitment to championing women’s confidence and individuality, bringing the brand promise to life in a meaningful and participative way, while encouraging women to express themselves and ‘shine’.
Celebrate the stories of empowerment and self-expression on &TV every Monday to Friday, including Hey Bhagwaan – Kitna Badal Gaya Insaan, Happu Ki Ultan Paltan at 9:30 PM, Gharwali Pedwali at 10:00 PM, and Bhabiji Ghar Par Hai 2.0 at 10:30 PM, with all episodes also available anytime on Hindi Z5.
