Lucknow: India’s leading paint and décor company, Asian Paints, has announced the launch of Season 9 of its popular home décor and storytelling series, Asian Paints Where The Heart Is. The new season showcases five distinctive celebrity homes, offering viewers an intimate look into how personal stories, emotions and memories shape living spaces.
Season 9 features the homes of Sonakshi Sinha and Zaheer Iqbal, Gautam Gambhir, Keerthy Suresh and Antony Thattil, Archana Puran Singh and Parmeet Sethi, and Aman and Priya Gupta. While each home reflects a unique style, texture and personality, they are united by a shared sense of warmth, authenticity and emotional connection.
Viewers are invited into spaces that reflect the lives of their residents. Archana Puran Singh and Parmeet Sethi open the doors to their Anglo-Spanish inspired home in Madh, which has evolved organically with family memories over time. Keerthy Suresh and Antony Thattil’s vibrant Kochi apartment reflects their natural affinity for colour and emotion. Sonakshi Sinha and Zaheer Iqbal’s penthouse, aptly named Saada, balances lively conversations with quiet, memory-filled corners.
Former cricketer Gautam Gambhir’s light-filled and serene home stands in contrast to his public persona. Designed for calm and reflection, it also features a thoughtfully curated corner dedicated to cricket memorabilia, created to honour the sport’s legacy rather than showcase personal achievements.
Meanwhile, Aman and Priya Gupta’s Gurugram home is designed around flexibility, creativity and togetherness, with open spaces that allow children to play freely while encouraging family interaction.
Season 9 highlights how colours, textures and décor go beyond aesthetics to become emotional expressions. With Asian Paints Beautiful Homes Painting Services, Archana’s living room features a special “Wall of Memories”, while Keerthy’s bedroom is enhanced with Asian Paints Nilaya Arc Pearlescent Limestone finish. Gautam Gambhir’s home uses a Nilaya Arc matte white shade as a subtle backdrop for treasured cricket memories, and Sonakshi’s home showcases a striking Royal Play wall-to-floor texture.
A key addition this season is the launch of the Asian Paints Where The Heart Is Lookbook, a design guide that details the colours, finishes, textures and moods featured in the show. The lookbook enables viewers to draw inspiration and recreate similar design elements in their own homes.
Speaking at the launch, Amit Syngle, MD & CEO, Asian Paints, said, “With the ninth season of Where The Heart Is, we are proud to continue a journey that reflects our long-standing belief that Indian homes are not just living spaces, but expressions of personality and emotion. With over one billion views and growing, the series has become India’s most loved home décor show, guiding consumers towards thoughtful design choices that enhance everyday living.”
Season 9 reinforces the idea that beautiful homes are deeply personal. Through diverse personalities and lifestyles, Asian Paints once again underlines its commitment to helping people create homes that truly reflect who they are and what ‘home’ means to them.
