Patna: As India gears up for an extraordinary wedding season, Senco Gold & Diamonds—one of the country’s most trusted and long-established jewellery retailers—has launched its exquisite Wedding Vivaha Collection along with a lineup of major festive offers. With over 85 years of legacy and a network of more than 192 showrooms across India, Senco continues to be synonymous with trust, tradition and exceptional craftsmanship.
This year, the Confederation of All India Traders (CAIT) has projected a historic boom—46 lakh weddings in just 45 days, contributing a staggering ₹6.5 lakh crore to the economy. While the world prepares for Black Friday, India is immersed in grand wedding festivities. CAIT’s “Vocal for Local Weddings” campaign has significantly reduced the demand for Chinese-made décor, lighting and accessories, boosting orders for Indian artisans, jewellers and local manufacturers—further highlighting the strength of India’s indigenous craftsmanship.
In this backdrop, Senco’s new Vivaha Collection—endorsed by Bollywood star and brand ambassador Kiara Advani—brings together traditional artistry and modern elegance. The collection features an extensive range of necklaces, bangles, earrings, rings, pendants and more, crafted to capture the opulence and charm of the Indian bride.
Speaking about the launch, Joita Sen, Director and Head of Marketing & Designs at Senco Gold & Diamonds, said,
“We are delighted to introduce our special collection for the upcoming wedding season, along with attractive offers. Every piece has been meticulously handcrafted by our master artisans. Our goal is to offer customers a majestic range at great value, making their celebrations even more special.”
Echoing the sentiment, Suvankar Sen, MD & CEO of Senco Gold & Diamonds, added,
“To enhance the joy of the wedding season, we are offering exciting benefits on gold, diamond, silver and platinum jewellery. These offers are designed to elevate the shopping experience, helping customers choose from our widest range with complete ease and satisfaction.”
Customers can avail these offers from 14 November to 14 December 2025 at all Senco Gold & Diamonds showrooms and on the brand’s online platform sencogoldanddiamonds.com.
Key Offers Include:
- Up to 20% off on diamond value
- Up to 35% off on making charges for gold jewellery
- 0% deduction on exchange of old gold
- Up to 15% off on MRP of Gossip jewellery
- Chance to win up to ₹10 lakh worth of jewellery vouchers on purchases above ₹5 lakh
- Special bridal bundles starting at ₹5 lakh for 22K gold jewellery and ₹3 lakh for diamond jewellery
With one of the biggest wedding seasons India has ever seen, Senco Gold & Diamonds aims to make celebrations even more memorable—offering beauty, craftsmanship and great value in every piece.
