Dehradun: Three Brothers Distillery has announced the launch of Northern Pride Premium Blended Whisky, a spirit crafted to reflect the strength, character, and cultural depth of North India. The introduction of this new blend comes on the heels of the continued success of 55° North in Delhi and Uttarakhand, further cementing the company’s growing presence in the premium whisky segment.
Crafted from high-quality Indian grain spirit and blended with three distinct Scotch malts, Northern Pride offers a smooth texture, a mild sweetness, and a well-balanced finish. Designed for discerning consumers, the whisky caters to those who value authenticity over flash—individuals who appreciate a drink that stands apart for its original character rather than embellishment.
The product embodies the distillery’s commitment to honest production, thoughtful expansion, and respect for flavor. From ingredient selection to packaging, every step has been executed with precision. The bottle’s clean, refined design conveys trust and integrity without unnecessary extravagance.
Speaking on the launch, Varun Gupta, Founder of Three Brothers Distillery, said, “The experience with 55° North gave us both insight and inspiration to create a product deeply connected to the spirit of North India. Northern Pride represents discipline, transparency, and true craftsmanship. The early feedback from retailers and consumers has been overwhelmingly positive, reaffirming that people recognize sincerity and skill. We are now working toward strengthening our distribution in key cities and building an identity for Indian whisky that stands proudly on its quality.”
Northern Pride Premium Blended Whisky is produced using the small-batch method, ensuring complete control over quality. Distribution has already begun across major cities, with availability in select premium outlets and high-end bars. Expansion into additional states and regions is expected to roll out from early 2026.
With this launch, Three Brothers Distillery continues its transition from a single-label venture into a trusted name among modern Indian spirits producers. Its growing portfolio reflects commitment, precision, and an evolving connection with contemporary consumers. Northern Pride carries forward that ethos—celebrating not just fine whisky, but also the pride and identity people share with their region and heritage.
