Mumbai: In a move aimed at redefining affordable beauty in India, KevinCare’s flagship hair colour brand Indica Easy, the country’s No. 1 shampoo hair colour brand (Source: NielsenIQ Retail Measurement Report, MAT September 2025), has launched two new shades—Natural Brown and Burgundy—priced at just ₹10. With this expansion, the company continues its commitment to offering innovative and accessible personal care solutions to consumers across India.
The launch of the new ₹10 sachets brings salon-quality hair colouring to the home in only 10 minutes, a format designed to align with the fast-paced lifestyle of today’s consumers. The affordable price point aims to make hair colouring more approachable, especially for first-time users in smaller towns and emerging markets.
Speaking on the launch, Rajat Nanda, Business Head – Personal Care, KevinCare, said, “At KevinCare, we have always believed in making beauty accessible to everyone. The introduction of our new ₹10 Indica Easy shades is an extension of this vision, offering consumers a rich, long-lasting colouring experience with complete ease. Indica has led this category for years, and we remain committed to strengthening its position with the best value and quality.”
Initially rolled out across key markets in Maharashtra—including Mumbai, Nagpur, Nashik, and Pune—the new sachets are expected to further widen the brand’s reach. With millions of consumers in small towns increasingly open to experimenting with personal grooming, the brand sees strong potential for this entry-level format. The new shades allow users to express their style with confidence, reinforcing the message that beautiful hair does not require a premium price tag.
About Indica
The Indica brand journey began in 1995 with the launch of Indica Herbal Hair Colour. In 2009, leveraging consumer insight and breakthrough 10-minute innovation, the brand reintroduced itself with Indica 10 Minutes Hair Colour. In 2015, Indica Easy Shampoo Hair Colour was launched, which has since grown to become India’s No. 1 shampoo hair colour brand (Source: NielsenIQ Retail Measurement Report, MAT September 2025).
