Mahakumbhnagar: Maha Kumbh has become a status symbol for people of all age groups this New Year. Be it children, men, or women, Maha Kumbh has emerged as the most sought-after choice. Social media platforms are abuzz with reels and videos related to Maha Kumbh, with users actively sharing them as their status updates. The craze for Maha Kumbh is so intense that these reels and videos are going viral at a rapid pace.
Enchanting Beautification Leaves Visitors Spellbound
Prime Minister Narendra Modi and Chief Minister Yogi Adityanath have resolved to make this year’s Maha Kumbh a grand and divine affair. Preparations are underway on a war footing in Prayagraj. Beautification of ghats and roads is progressing rapidly, alongside the large-scale construction of pontoon bridges. Camps are being set up across all 25 sectors, and the entire fairground is illuminated with over 67,000 lights at night, creating a mesmerizing visual treat.
Social media influencers and common visitors alike are capturing the beauty of the venue and sharing their videos and reels widely. These visuals are being used as WhatsApp statuses and posted across platforms like Facebook, Instagram, and other social media tools, drawing widespread appreciation.
Maha Kumbh Reels Garnering Millions of Views
From WhatsApp statuses to Instagram and Facebook reels, Maha Kumbh has become the most popular topic online. With the grand event approaching, people are sharing a variety of audio and video content with their family, friends, and even acquaintances abroad. Social media influencers report that the images, videos, and audio clips associated with Maha Kumbh are currently trending, garnering tremendous engagement.
Special Subsidies for Akharas and Kalpavasis
The preparations at Maha Kumbh are extraordinary, drawing significant interest and curiosity. Videos and reels related to the event are witnessing a rapid surge in views, prompting a large influx of influencers to document the grandeur. Influencers are producing reels and videos that capture the essence of Maha Kumbh and sharing them widely on social media.
Moreover, the event features special provisions for akharas and kalpavasis, offering wheat at ₹5 per kilogram and rice at ₹6 per kilogram. These efforts further enhance the allure of Maha Kumbh.
Online Payment Companies Join Maha Kumbh Promotion
Online payment companies have also jumped on the Maha Kumbh bandwagon, incorporating its branding into their services. Vendors have received new barcode scanners from companies like Paytm, showcasing the grandeur of Maha Kumbh.
The scanners feature visuals of priests blowing conch shells, temples, bathing rituals, tents, the confluence (Sangam), floating diyas in the Ganges, pontoon bridges, boats, traditional delicacies like dahi-jalebi, and devotees taking selfies.
With PM Modi and CM Yogi determined to make this Maha Kumbh a grand spectacle, the efforts are evident and moving steadily towards this goal.
