Anil Bedag
Mumbai: Grooming today is no longer just a routine—it has evolved into a powerful form of identity and self-expression. Celebrating this shift, Philips has announced Gen Z icon Ahaan Panday as the brand ambassador for Philips OneBlade under its personal health portfolio. Alongside this announcement, the brand has launched its new campaign, “Built Different Just Like My Philips OneBlade,” reflecting the confidence and individuality of today’s generation.
The campaign captures the spirit of a generation that doesn’t reject traditions but reshapes them in its own unique way. OneBlade’s multi-functional technology—trim, edge, and shave—perfectly aligns with the flexibility and dynamic lifestyle of Gen Z.
Samit Shukla, Country Head, Philips Personal Health, stated, “Gen Z has rewritten the rules of grooming, and OneBlade is an extension of that same energy.”
Sharing his thoughts, Ahaan Panday said, “For our generation, grooming is not just about looking good, but about self-expression. ‘Built Different’ represents our mindset.” Clearly, this is more than just a campaign—it’s a movement where style, technology, and individuality come together seamlessly.
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