Mumbai: Prime Video’s Panchayat, with its masti-filled, lajawab vibe, has become the go-to thikana for everyone seeking respite from their boring, mundane routines. Over the last 4 years, the comedy-drama show has proven to be the perfect “comfort watch” for viewers, across all age groups. Recognizing this fascinating customer insight, Prime Video crafted the catchy campaign line: ‘Tension Khatam, Panchayat Shuru’, plastered across hoardings and blasted through PSA announcements, ‘Panchayat Lijiye’, inviting audiences to embrace Prime Video’s Panchayat as the ultimate magic potion that will help them kick away all…
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