Say hello to Prime Video’s Panchayat and goodbye to stress!

Prime Video’s Panchayat

Mumbai: Prime Video’s Panchayat, with its masti-filled, lajawab vibe, has become the go-to thikana for everyone seeking respite from their boring, mundane routines. Over the last 4 years, the comedy-drama show has proven to be the perfect “comfort watch” for viewers, across all age groups. Recognizing this fascinating customer insight, Prime Video crafted the catchy campaign line: ‘Tension Khatam, Panchayat Shuru’, plastered across hoardings and blasted through PSA announcements, ‘Panchayat Lijiye’, inviting audiences to embrace  Prime Video’s Panchayat as the ultimate magic potion that will help them kick away all…

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Embracing the Humble ‘Lauki’ to Launch Panchayat Season 3


Mumbai: The oft underrated summer vegetable – Lauki – positioned as a character favourite in the previous 2 seasons and central character in the service’s innovative pre-announcement strategy for Panchayat Season 3 mirrors Prime Video’s content philosophy of bringing authenticity, originality and innovation through storytelling; turning ‘Panchayat ki lauki’ into the talk of the town, across the country The intense excitement of the week-long hybrid innovative and engaging marketing blitz saw the magic of lauki drawing massive digital footprint on the specially developed webpage, with over one million people…

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