India already sells toys to over 100 nations

Arijit Bose
toy industry

New Delhi: A senior official of the Department for Promotion of Industry and Internal Trade (DPIIT) stated here on Monday that the toy industry in India has grown to over 100 countries worldwide, including the US, UK, Germany, the Netherlands, Denmark, and even China. The next step for toy manufacturers is to reach international consumers through the effective use of online mediums. DPIIT held a “Workshop with Flipkart and the Indian Toy Industry” on Wednesday in New Delhi with the goal of boosting the expanding toy industry in India. This event was crucial in laying the groundwork for future toy sector growth, scaling domestic consumption, and workforce upskilling and reskilling.

combined Secretary of DPIIT Sanjiv made the following statement during a combined workshop of Indian toy producers and the world’s largest online retailer, Flipkart: “The success of the Indian toy industry reflects in the enhanced exports, increasing robustness of the manufacturing ecosystem, and reduced import dependence.”

The discussions focused, in particular, on how to use the new prospects presented by the e-commerce sector to support the expansion of the Indian toy industry.

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