Lucknow – Global lingerie and lifestyle giant Victoria’s Secret has opened its newest store in Lucknow, bringing its world-famous collections to the city’s shoppers. The store, located on the ground floor of Phoenix Palassio Mall, Gomti Nagar, promises a premium shopping experience with modern design, easy navigation, and personalized services.
The store features Victoria’s Secret’s signature bras and panties, along with a wide range of lingerie, sleepwear, loungewear, and sportswear. Customers can also shop for the brand’s beauty and accessory collections, including fine fragrances, body care, lotions, mists, and lip care.
A special highlight of the store is the free personalized bra fitting service, available without the need for an appointment, aimed at enhancing customer comfort and shopping satisfaction.
Speaking on the launch, Abhishek Bajpai, CEO of Apparel Group India, said: “Lucknow is a vibrant and fast-growing market with rising demand for premium retail experiences. By introducing Victoria’s Secret’s beauty assortment here, we are not only making the brand more accessible but also offering customers a luxurious environment to enjoy our iconic products.”
The store will remain open from 11 am to 10 pm daily.
Victoria’s Secret & Co. (NYSE: VSCO), the parent company, operates a global network of over 1,380 retail stores across 70 countries, with brands like Victoria’s Secret, PINK, and Adore Me at its core. The company employs more than 30,000 associates worldwide, focusing on empowering women with fashion-forward designs and inclusive sizing.
Store Address: Victoria’s Secret, Ground Floor, Phoenix Palassio Mall, Sector-7, Amar Shaheed Path, Gomti Nagar, Ardonamau, Lucknow – 226010.
