UP’s DussehriMango Sweetening Global Palates and Boosting Tourism worldwide

Lucknow: It’s a balmy June evening in Malihabad, a town adjoining Lucknow where the air is thick with the scent of ripening mangoes. Here, in the heart of Uttar Pradesh, generations of farmers nurture the land’s most prized treasure: the Dussehri mango. Once a local indulgence savored in bustling bazaars and family courtyards, these golden fruits have recently embarked on a journey that has captured global attention. In 2024, for the first time ever, Dussehri mangoes from Uttar Pradesh crossed oceans to grace American tables. This milestone not only delighted mango connoisseurs but also opened a new chapter for India’s agricultural exports, blending tradition with innovation. As these mangoes make their global debut, they are not just sweetening taste buds, they are putting Uttar Pradesh on the map as a destination for cultural and culinary tourism.

Malihabad is situated about 12 kilometres from Kakori which has been a centre for Urdu Poetry and Literature and the iconic place where the Indian Freedom Fighters robbed the train carrying the British Government’s money on August 9, 1925, also known as the Kakori Train Action.

Originating from the lush orchards of Malihabad, near Lucknow in Uttar Pradesh, Dussehri mangoes are known for their intensely sweet flavor, velvety texture, and vibrant yellow hue. The GI tag, which officially recognizes the mango’s unique regional identity, has protected this variety from imitation and established its reputation as a premium fruit. Malihabad’s history of mango cultivation dates back over 300 years, making it a living testament to the rich agricultural heritage of India. Mangoes are deeply interwoven with Indian culture and economy, often referred to as the “King of Fruits.” The GI tag not only ensures that Dussehri mangoes are recognized for their distinct qualities but also boosts the local economy by supporting farmers, traders, and artisans associated with mango production.

Malihabad is also famous for being the home to Haji Kalim Ulla Khan a renowned horticulturist and fruit grower who also won the Padma Shri award in 2008 for cultivating 300 varieties of mangoes in a single tree. In 2024, Dussehri mangoes made headlines when they were exported to the United States for the first time. This historic shipment opened new doors for Indian mangoes, expanding the global palate and providing opportunities for diaspora communities to reconnect with their roots. The move was facilitated by advanced phytosanitary certifications, ensuring that the mangoes met international standards while retaining their authentic taste and quality. This achievement not only benefited farmers but also enhanced India’s image as a trusted exporter of premium fruits. With increased demand, local mango growers have invested in better cultivation methods, sustainable practices, and innovative packaging, ensuring that every Dussehri mango that reaches international consumers tells a story of Indian craftsmanship and dedication.

The global recognition of Dussehri mangoes has sparked a resurgence of interest in Uttar Pradesh’s agri-tourism. Malihabad and Lucknow have seen an uptick in domestic and international tourists, eager to experience orchard tours, mango festivals, and culinary workshops showcasing the versatility of the fruit. Travelers are drawn to the Dussehri Mango Mahotsav, where they can taste, learn, and immerse themselves in the vibrant culture of mango cultivation. Many tour operators now offer exclusive mango trail experiences, where visitors can witness the harvesting process, meet local farmers, and savor freshly plucked mangoes under the shade of ancient trees. Additionally, hotels and resorts in the region have embraced the mango theme, offering mango-infused menus, spa treatments, and cultural performances inspired by local traditions. This fusion of agriculture and tourism has revitalized rural economies, created employment opportunities, and helped preserve local crafts and folklore.

The export of Dussehri mangoes to the US is more than a commercial transaction; it’s an act of cultural diplomacy. Sharing this iconic fruit with the world fosters cross-cultural appreciation, deepens the India-US relationship, and enhances India’s reputation as a culinary powerhouse. For the Indian diaspora in the US, the arrival of Dussehri mangoes offers a taste of home, rekindling nostalgia and pride. For international consumers, it provides a gateway to explore Indian culture, encouraging them to visit the orchards of Malihabad, stroll through Lucknow’s historic lanes, and immerse themselves in the rich tapestry of Uttar Pradesh’s heritage.

Dussehri Mango, also produced in orchards in Prayagraj, has seen an increased number of admirers in Dubai and Oman. The mango growers in the region are hopeful of exporting over 6-7 tonnes of these homegrown mangoes this season. Specially curated events like Mango Festival are also being organised every year to organise mango tasting sessions, exhibitions at large scale. Such activities have helped in exporting the mangoes to Japan and other countries creating a brand name for Uttar Pradesh as a taste heaven and a prominent travel destination for people across the globe.

As Uttar Pradesh continues to promote Dussehri mangoes as a symbol of pride and heritage, future strategies include expanding export markets, hosting international mango festivals, and leveraging digital platforms to connect with global audiences. By doing so, the region is not just selling a fruit—it’s inviting the world to experience a slice of India’s soul. With every bite of a Dussehri mango, consumers are not just tasting sweetness; they’re tasting history, culture, and the promise of a brighter, more connected future.

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